A Family Business

Founded in 1949, our store has been a trusted pillar of health and wellness in the heart of the Park Cities, Dallas, TX. For over three generations, our family has been dedicated to providing our community with high-quality supplements, vitamins, and wellness products. With a legacy of helping customers improve their health, we’ve built lasting relationships and are proud to continue offering personalized service and expert advice to help you lead a healthier life. What started as a small shop focused on helping individuals improve their health has grown into a beloved local business, still rooted in the same values of care and commitment.

Today, our family-owned shop continues to thrive as a unique one-stop destination. I am a Certified Nutritionist, offering a wide variety of vitamins and supplements to support your well-being. My wife, Alessandra, curates a collection of beautiful jewelry that adds a touch of elegance to everyday life. My son, Daniel, brings a fun assortment of toys that delight kids of all ages. We’re also excited to offer delicious frozen yogurt made with natural ingredients, providing a wholesome treat that’s as refreshing as it is nourishing.

Together, we’ve built a business that blends health, style, joy, and a little indulgence, all under one roof. We are grateful to our loyal customers and the community that has supported us for more than 75 years. Whether you're here for wellness advice, a special piece of jewelry, a fun toy, or a tasty frozen yogurt treat, we’re honored to serve you—today and for generations to come.

Alessa's jewelry collection features high-quality materials, including 925 sterling silver, brass, stainless steel, and 18k-24k gold plating. Many pieces are adorned with semi-precious gemstones and natural pearls. Carefully curated from talented European artisans, each design combines elegance, craftsmanship, and affordability.