BEST SELLER! Most companies simply chop up an herb and put it in a capsule. The problem with that is that depending on where the herb is grown and what time of year it is harvested, it can have different amounts of the active ingredients. A Standardized Extract is distilled down to remove any components of the herb that may be harmful and to maximize the amount of active ingredients. Our Standardized Extract Turmeric contains 95% pure Curcuminoids, almost 100% active ingredient.